Case Study
The Hindu Sees 34% Increase in Revenue and 55% in Click Through Rate With Taboola Feed
“Our partnership with Taboola has been great, and we’re impressed with the value they have been able to add in terms of user engagement, product experience and revenue. We appreciate the team at Taboola for being so agile & proactive in nurturing this relationship & helping us reach our goals.” – Pradeep Gairola, VP & Business Head - Digital, The Hindu NEWS CaseStudy The Hindu Sees 34% Increase in Revenue and 55% in Click Through Rate With Taboola Feed Increase in Year over Year (YoY) Revenue 34% Increase in Organic Click Through Rate (CTR) 55%CaseStudy CaseStudy The Hindu is an Indian newspaper with readership both in India and abroad, known for its independent editorial stand and reliable presentation of the news. COMPANY RESULTS With Taboola, The Hindu saw a 34% i