PERSONALIZED BENEFITS PACKETS MADE EASY - B&B SUCCESS STORY Challenge A national, multi-million dollar car dealership annually sends its employees a complete guide to their benefits package. With over 14,000 employees, there are various levels of employment status and benefits awarded. Each employee, from salesman to executive, receives a personalized report according to benefits they receive within a particular year. B&B was charged with custom printing reports for each employee. Solution Once the dealership’s human resources team provided a complete list of all employees for the specific year, B&B segmented data to create personalized text tailored towards each employee. The database provided by the dealership was synced with B&B’s data management software and variable data progr

Join for free to read