DIRECT MAIL STRATEGIES MAKE MARKETING CAMPAIGNS A DOG'S LIFE - B&B SUCCESS STORY Challenge A veterinary practice found that they were slowly losing customers over time. Reasons for the decline included new competition in the area and overall economic downturn. Their current marketing efforts consisted of cooperative coupon mailings to every single household in the regional area, pet owners or not. This practice came to B&B to see how they could effectively reach their client base and revive their dwindling business. Solution To better understand their needs, B&B conducted a series of interviews with the practicing doctor and his marketing partner; and then developed a relevant and targeted mailing campaign. The campaign was aimed at prospects who were past, present, and future pet o

Join for free to read