Seventy-five percent of executives see top-notch customer experience (CX) as crucial, yet few lead in CX excellence. A Forbes and Treasure Data survey identified steps to become a CX Leader: Define and activate a CX vision, collect data comprehensively, utilize advanced analytics for insight, involve the entire enterprise, and invest in talented personnel. Leaders use technology like customer data platforms and value data from all sources to innovate CX. Success in CX requires cross-functional support and continuous improvement, underpinned by a focus on both technology and the human factor.

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