with Social Proof Decathlon Scores Big Case Study Social Proof Whether you’re a converted couch potato or an experienced athlete, Decathlon has something for everyone. Present in 52 countries, Decathlon designs and sells sporting goods, both online and in 1,600 brick-and-mortar locations. Challenge Decathlon’s mission is to make sports accessible to all. One of the ways they accomplish this is through offering a wide array of choice - 10,000 products covering 80 sports are sold on Decathlon’s website. With a range of price points and styles, there is an almost dizzying array of items to choose from. For some shoppers - especially those trying out an activity for the first time - this amount of choice might seem overwhelming. How could Decathlon help shoppers get situated? Soci

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