Case Study
Personality Type, the Language of International Business | IBM
IBM BUILDING BET TER ORGANIZATIONS THROUGH PEOPLE CASE STUDY When it comes to finding inventive ways to adapt to the global realities of business, few if any companies can match IBM. In 2011, the year in which it celebrated its 100th anniversary, the technology giant received more than 6,000 U.S. patents—setting a new record for patents in one year, and keeping alive a 19-year streak of topping the list of patent recipients worldwide. More t