Case Study
Using the Myers-Briggs® Personality Type to Create a Culture Adapted to the 21st Century
jetblue CASe StuDY Using the Myers-Briggs® Personality Type to Create a Culture Adapted to the 21st Century CASE STUDY AT A GLANCE Organization Hallmark Cards, Inc., has earned a reputation and cultivated a culture befitting its positive, uplifting products. Underlying its core mission is a belief in the very best of human nature that shapes its policies, which place people at the forefront of concern. Challenge While Hallmark’s mission and