Case Study

The Four Personality Types of Homebuyers

The Four Personality Types of Homebuyers

Pages 7 Pages

The four personality types, or “Four Temperament Theory” is a centuries-old psychological theory defining the most common personality types that people embody. You’ve likely taken some sort of personality test or quiz over the years (Myers Briggs, DISC) as it can be a helpful tool when working with colleagues or clients! We believe that the same principles can be applied to real estate homebuyers. And that agents can use these personality types to pinpoint how exactly to work with each of these unique types of clients for a better chance of closing the deal. We gleaned some insight from top producer and international speaker, Debbie Holloway (Tom Ferry Senior Coach & Head of Team + Coaching) to learn the best ways to engage with each unique homebuyer. Before we jump into the common

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