Personal Capital Partners with Metric Theory and Kenshoo to Double Qualified Registrations via Paid Search While Decreasing Overall Costs
Personal Capital Partners with Metric Theory and Kenshoo to Double Qualified Registrations via Paid Search While Decreasing Overall Costs
2 PagesKenshoo.com CASE STUDY Personal Capital Partners with Metric Theory and Kenshoo to Double Qualified Registrations via Paid Search While Decreasing Overall Costs BACKGROUND Personal Capital aimed to grow its advisory business, which specifically requires registrations that meet certain threshold asset levels. The team needed a partner to help them tackle the following challenges of their paid search program: ? Accurately track qualified registrations and optimize bids towards those that are most valuable ? Increase the output of non-branded search efforts ? Adjust bidding strategy based on publisher, keyword, device, geography and demographic to drive the highest qualified registration rate CHALLENGE Personal Capital offers award-winning technology that allows users to view an
