quora.com/business Zenefits obtains high- quality leads on Quora for a fraction of the cost of other platforms. Managing the variety of Human Resources tools that keep a business up and running can be tedious and time consuming. Zenefits has set out to simplify this process by providing companies with the ability to manage their entire suite of HR services in a single workflow. To assist with their marketing efforts, Zenefits turned to Metric Theory, the performance digital marketing agency, for new breakthrough approaches to lead generation and user acquisition. The Metric Theory team recognized that they could reach an audience of HR decision makers on Quora who were actively seeking a product like Zenefits. More than 300 million people visit Quora every month to read and w

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