Case Study
Cruiser Customizing gains 128% higher conversion rate with RLSA for Shopping campaigns
AdWords Cruiser Customizing is a leading online destination for motorcycle riders to accessorize their motorcycles and socialize with other bikers. Since 2001, Cruiser Customizing has specialized in aftermarket motorcycle parts and accessories for Honda, Yamaha, Suzuki, Kawasaki, Harley Davidson, and more. Its customers hail from more than 100 countries. Metric Theory is a Google Partner agency that provides search engine marketing, display advertising, and other digital services. Metric Theory uses a data-driven approach to achieve results for ecommerce and B2B clients. Cruiser Customizing worked with Metric Theory on a Google Shopping campaign that focused exclusively on Kuryakyn, one of its top brands. To target people searching for Kuryakyn products, Metric Theory used the re