PACT Organic finds new customers who don’t yet know they’re shopping for “change you can wear.”
PACT Organic finds new customers who don’t yet know they’re shopping for “change you can wear.”
2 PagesCase Study: PACT Organic Offering super-soft clothes that are ethically produced and made of organic cotton, PACT Organic set out to change the apparel market for good. While they had tapped into a nice niche market and saw growth potential, they were dissatisfied with their early digital marketing and the performance of their e-commerce website. “One of the biggest problems was just understanding how we were going to grow,” says Patrick Bernard, senior digital manager. PACT Organic turned to award-winning digital agency Metric Theory, a Google Premier Partner, to help them address the situation in 2012. “At that time, there wasn’t a whole lot of search volume for products like organic clothing,” says Amanda Ferrante, Metric Theory’s vice president for customer success. “It w
