PepsiCo leveraged 247.ai’s Target adtech platform to boost engagement and sales through hyper-personalized display ads targeting convenience and petroleum stores. Using dynamic elements like product images, price points, language, and themes, combined with data triggers such as audience persona, location, time of day, and browser settings, PepsiCo delivered highly relevant ads. This sophisticated marketing approach complemented their Direct Store Door (DSD) sales system, enhancing inventory management and driving traffic effectively, reinforcing PepsiCo’s market leadership in the food and beverage industry.

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