How GAIA increased conversions by 166% with hyper-personalized omnichannel journeys

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GAIA partnered with Insider to create hyper-personalized omnichannel journeys, resulting in a 166% increase in conversion rates (CVR) and a 100% increase in CVR through personalized coupon management. By unifying customer data within Insider's Customer Data Platform (CDP), GAIA gained a 360-degree view of customers, enabling precise segmentation and tailored marketing efforts. Using AI-powered features like Next Best Channel and Smart Recommender, GAIA effectively engaged customers with relevant content, boosting click-through rates by 114% and driving substantial growth.

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Case Study

How GAIA increased conversions by 166% with hyper-personalized omnichannel journeys

How GAIA increased conversions by 166% with hyper-personalized omnichannel journeys

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