TIBCO whitepaper The Future of Insurance Customer experiences will prove the primary differentiator for insurers in 2021 and present the fastest route to resilience. As more companies adopted digital acceleration during 2020, the volume of available customer data for real-time capture and use increased exponentially—leading to a greater understanding of customer preferences and habits. A single view of your customer is undeniably crucial to remaining competitive in today’s market. It enables customer- centricity and spot-on personalization opportunities. With the current pace of data capture, use, and opportunity, will a single view of the customer support the market growth and sustainable customer loyalty you require? Perhaps not, as new social platforms and online shopping req

Join for free to read