CASE STUDY0321-cs-sparkling-water-manufacturer-beats-back-competitionNew Can. Familiar Competitor. The brand team for this convenience beverage manufacturer intended to run an awareness campaign—during the back-to-school timeframe in select regions across three convenience store chains—showcasing its popular line of flavored sparkling water in a new 16oz can. The company had used [24]7 Target AI-powered ad personalization to run similar contextualized campaigns in each of the preceding two years. But the 2020 campaign took on special urgency: A competitor had recently introduced a comparable product line, compelling the company to protect and, ideally, expand its turf. And that wasn’t all.

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