CASE STUDY PayU Reduces Checkout Page Drop-o By Implementing Data-driven A/B testing 5.8% INCREASE IN CHECKOUTS INDUSTRY Fintech COMPANY SIZE 1000+ employees LOCATION Gurgaon, India CAPABILITIES USED A/B Testing, Heatmaps, Form Analysis About PayU PayU India is the agship company of Naspers group, a $93 billion Internet and media conglomerate. Through its proprietary technology, PayU provides state-of-the-art payment gateway solutions to online businesses. We spoke with Ravindra Govindani, Director, Product Management and Abhinav Chitre, Senior Product Manager at PayU, about how their team used VWO for reducing checkout page drop-off. Objective: Reducing Checkout Page Drop-o For Their Merchants PayU enables businesses across India to accept and manage payments online. As a payment facil

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