An executive’s guide to extracting more value from data Laying the foundation for data-driven transformation INTRODUCTION Data is at the center of every application, process, and business decision. Nearly every organization is on a quest to become more data-driven to quickly discover and act on insights. But today’s enterprises face a major barrier to data-driven transformation: creating a data-driven culture. A recent survey of chief data officers (CDOs) revealed that 69 percent of CDOs spend the majority of their time on data-driven culture initiatives, and 55 percent view the lack of a data-driven culture as a top challenge to meeting business objective.

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