Paul Stuart Revolutionizes Its Customer Marketing with Optimove Case Study Customer segmentation Automated, personalized, multi-channel communications Centralized customer data management The Challenge Advanced, multi-dimensional customer segmentation Automated multi-channel delivery of personalized customer communications Single Customer View repository The BenefitsThe Company Paul Stuart, Inc., founded in 1938, is a luxury men’s and women’s retailer known for its unique take on classic American sportswear and tailored clothing. Based in New York City, the company offers its products online, as well as through a network of its own stores in the US and Japan. The Challenge The Paul Stuart team was looking for a way to intelligently segment their CRM data-base in order

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