bluehornet.com CASE STORY PACSUN PACSUN SEES A 17% INCREASE IN COMPLETED SUBSCRIBER PROFILES USING A CUSTOM PREFERENCE CENTER California-based PacSun is dedicated to embracing and reflecting the state’s unique diversity and adventurous spirit. With more than 700 stores nationwide, PacSun’s customer base is also incredibly diverse, and the brand was looking for a way to learn more about them. Challenge: A Generic Preference Page didn’t have

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