Case Study GOING SOCIAL AND EXPANDING VIA MULTICHANNEL PacSun shines brighter with Demandware IN ACTION: PacSun & Demandware 1 website shipping to 43 countries 100,000-plus SKUs Katie – a 19-year-old girl who is very active on social media channels – is a big Facebook fan and uses it to follow the hottest fashion brands. This young woman is the perfect consumer for PacSun, who specializes in fashion for young people in the 17 to 2

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