Integrated Email and Social Campaign Drives KFC’s Highest Email Open Rates to Date and 12,000 Social Shares in 24 Hours
Integrated Email and Social Campaign Drives KFC’s Highest Email Open Rates to Date and 12,000 Social Shares in 24 Hours
2 Pagesbluehornet.com CASE STORY KFC INTEGRATED EMAIL AND SOCIAL CAMPAIGN DRIVES KFC’S HIGHEST EMAIL OPEN RATES TO DATE AND 12,000 SOCIAL SHARES IN 24 HOURS Challenge: Capitalize on Existing Social Momentum The KFC marketing team began experimenting with social media marketing in 2010, by adding social sharing buttons to their communications and measuring results. When they took a look at the subscribers in their email database who had clicked
