bluehornet.com CASE STORY ALLEN EDMONDS SUBSCRIBER ENGAGEMENT DATA DRIVES A 196% INCREASE IN SALE REVENUE About Allen Edmonds Allen Edmonds, the Great American Shoe Company and the world’s leading manufacturer of quality, American-made leather men’s shoes, used subscriber engagement data to optimize their Rediscover America sale, increase revenue by 196% and avoid list fatigue. Founded in 1922, Allen Edmonds Shoe Corporation is a privately

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