Outpacing Disruption by Reimagining the Future Disruptive forces have rocked the media business. The operator of CNN, TBS and TNT called on Innosight to devise a “future-back” plan—playing out emerging trends, outlining growth goals over the next five years, and developing a strategy to meet them. Client Impact STAYING AHEAD OF DISRUPTION Beginning life as a disruptive threat to traditional broadcast networks, cable television has in turn been challenged by newer waves of disruption, from YouTube to Netflix to social media to digital advertising models. A semi-autonomous unit of Time Warner, Turner Broadcasting has always aimed to be proactive about tackling threats and identifying opportunities for the company’s flagship assets. With this attitude in mind, the leadership team

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