Leading the Movement to Consumer-Centric Health Care
Leading the Movement to Consumer-Centric Health Care
3 PagesLeading the Movement to Consumer-Centric Health Care When a new CEO embarked on a ten-year journey to transform how health care works, a stretch of obstacles stood in the way. Leadership engaged Innosight to help execute a new strategy, test new business models, and navigate change both in the marketplace and inside the organization. Client Impact DETECTING MARKETPLACE FAULT LINES Over the course of 160 years, Aetna had grown into one of America’s premiere insurance companies. But in 2010, incoming CEO Mark Bertolini made a case to the board of directors for major change despite strong growth and steady profits. He was driven in part by personal experiences that left him deeply critical of America’s costly and convoluted health care system. At the same time, a series of marketplace
