Situation With a heritage spanning more than 75 years, OED takes great pride in its long-standing commitment to, experience with, and knowledge of the outdoor equipment industry. Yet, over the years as the company continued to grow, it found that many of its business processes didn’t scale well, and it became apparent that inefficiencies were holding back the company’s further growth. “We were utilizing old-school distribution tactics, such as taking orders over the phone and through voicemail. Then we moved to receiving orders through fax. However, we have a small team and it was increasingly difficult for us to keep up with the growing demand doing business that way,” said Holland. “We moved the sales process online, implementing an enterprise resource planning (ERP) system

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