T racey Elfstrom knew it was time for her organization to have a tough conversation about culture. But the Director of Organizational Development wasn’t sure how to do that well using traditional tools. “We needed something that was drastically different than the standard one-sided employee survey format that we had used unsuccessfully for years,” Elfstrom says. For Elfstrom, Thoughtexchange was that ‘something’. She used an exchange to engage the entire organization in a dynamic, employee-driven conversation about how to build the culture they all wanted. “Thoughtexchange allowed us to start rebuilding trust with employees by giving them a voice,” she shares. “Whether it was through their own thoughts or simply by being able to weigh in on thoughts submitted by their coworkers.

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