Orange enriches call center data with online behavioral data, improves segmentation, targeting, and attributionProviding mobile services to more than 12 million retail and commercial customers in Spain, Orange is one of the largest telecommunications companies in the world. Founded in 2006, the company’s strategy is based on innovation and development. This focus led to the organization’s expansion into additional business sectors – primarily internet and television – and its desire to offer the best services and savings to its customers. Already a well-known player in the mobile services industry, Orange sought to secure a position as a leader among all telecommunications businesses globally. To successfully do so, their team turned to Dynamic Yield, using the personalization p

Join for free to read