Case Study
Optymyze Assists Consumer Goods Leader Drive Growth Aligning Motivation to Sales Strategy
www.optymyze.com Copyright © 2015 Optymyze. All rights reserved. Challenges There was little consistency or predictability from headquarters in terms of addressing results in 30 different countries around the world. In the client’s words, their SCM program needed to “come out of the dark ages.” The first phase of a global overhaul targeted 600 US-based coffee boutique managers and coffee specialists. The company’s growth rate was 40% in the pilot market and projected to reach 100% in other countries, so automation and accuracy were crucial. The existing program made incentive payments to participants only once a year and, as a result, management felt constrained by their lack of agility in adapting the program to leverage new market realities. Employee retention was an ongoing