What consumer-goods sales leaders must do to emerge stronger from the pandemic
What consumer-goods sales leaders must do to emerge stronger from the pandemic
10 PagesThe COVID-19 pandemic has reshaped consumer behavior, pushing consumer-goods companies to adapt quickly. Sales leaders must focus on four key areas: differentiate by tailoring sales approaches to each retail partner; diversify to support omnichannel experiences; be dynamic by adopting agile customer management practices; and digitize to enhance efficiency with digital tools. Collaboration between manufacturers and retailers is crucial for navigating the shifting landscape, with an emphasis on data sharing, agile planning, and creating value through partnerships.
