Case Study
Optymyze Helps Kowa Reengineer and Boost Sales Operations with Sales Operations as a Service
www.optymyze.com Copyright © 2016 Optymyze. All rights reserved. Optymyze Helps Kowa Reengineer and Boost Sales Operations with Sales Operations as a Service Situation Kowa’ s entry into the U.S. pharmaceutical market in 2008 represented a significant step towards the Japanese company’s vision of creating a global pharmaceutical organization. Kowa Pharmaceuticals America (KPA) is primarily focused on cardiometabolic therapeutics. As their business model got more complex, sales leadership sought to maximize sales operations efficiency with an approach that goes beyond software. In October 2014, Kowa’s high-level relationship with Sales Operations as a Service (SOaaS) emerged. Based on Optymyze’s years of pharma sales compensation experience, this agile approach helps Kowa sa