LEVERAGING DIRECT MAIL TO CREATE INTEREST AND ENGAGEMENT AROUND UNIQUE PRODUCT PACKAGE Clearpath Solutions Group is a leading IT infrastructure provider, focused on virtualization and data storage technologies. Clearpath Solutions Group provides compute, desktop, storage and managed service offerings. They partner with public cloud companies such as VMware and Amazon Web Services to provide to their clients. CHALLENGES Clearpath Solutions Group, required a scalable and high-performing direct mail campaign to spark interest in a unique combination product that provided a package solution for a common business pain point. Understanding their client’s needs and the difficulties they were facing, MRP developed a highly engaging and responsive direct mail campaign to create profitable o

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