COMBINING DIRECT MAIL AND CONTENT-FOCUSED MICROSITES TO OPTIMIZE LEAD GENERATION Tintri, Inc. is an American information technology company based in Mountain View, California. Tintri provides products designed for virtual machines and cloud computing using flash memory, marketed as VM-aware storage. They required a scalable and high-performing marketing campaign to generate new opportunities. CHALLENGES Tintri, Inc., a long-time customer of MRP was familiar with MRP’s direct mail program, but wanted something a little more creative. After conducting a marketing analysis, MRP suggested combining an engaging direct mail campaign with a content downloads program, one of MRP’s newer lead- generating services, to optimize their marketing efforts and drive profiled leads. To properly adver

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