© Course5 Intelligence • The new architecture rendered all necessary data on a single platform, thus eliminating the need for multiple siloed systems • Empowered the C-suite with critical metrics, such as revenue generated and opportunities in pipeline, at their fingertips • Simplified computations lead to an optimized and faster UI Outcomes Optimizing Global Marketing Campaign Performance with a Unified Platform Industry : Technology Client: A leading global Software company • Course5 created a data lake which improved load times with DAX best practices , and created an optimum environment for rendering an intelligent campaign management product. • We conducted a consulting workshop to identify critical metrics (e.g., spend performance, customer lifetime value, cost per acquisition

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