Marketing Spend Effectiveness – KPI Summary Dashboard
Marketing Spend Effectiveness – KPI Summary Dashboard
2 Pages© Course5 Intelligence Business Requirement Marketing Spend Effectiveness – KPI Summary Dashboard Industry : CPG Client: A leading US-based CPG company • Optimized spends on marketing campaigns • Massive annualized savings Business Impact The marketing analytics team at the client organization was facing issues in analyzing campaign performance and effectiveness of their marketing spend across various stages of customer acquisition. The team wanted visibility on: • The effectiveness of activities and spends as prospects move along the purchase funnel • Impact of individual campaigns on brand KPIs and messaging with insights on how to reach an optimum media mix Build an integrated platform of marketing data across the purchase funnel from sources like Adobe, Salesforce, Eloqu
