© Course5 Intelligence Business Requirement Intelligent Automation for Marketing Campaigns Industry : Technology Client: A leading global technology manufacturer • Faster TAT with high accuracy • Huge savings of man-hours within 18 months of initiation • Scope was expanded to cover all markets globally • Workstream cover enhanced to cover Product Enablement, Website QC, and Inventory Management Business Impact The client organization’s North America marketing function runs over 1,000 campaigns at any given time. A single campaign has several promotions mapped to it. These are promoted through web, app, mobile and offline channels. In order to save human effort, the eCommerce and marketing teams wanted to automate the campaign execution, approval, and QA. Th

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