Case Study
Optimized targeting generates high-quality leads for Corporate Visions
Optimized targeting generates high-quality leads for Corporate Visions Location: Reno, Nevada | No. of Employees: 200 | Industry: Management Consulting Challenge Solution • As a B2B messaging, content, and sales skills training company, Corporate Visions was looking to reach an audience of Sales, Marketing, and Customer Success decision-makers. They knew exactly what their target audience looked like, but the leads they were generating weren’t qualified. • A few years back, Corporate Visions spent thousands on an ad campaign, but because they lacked a process to analyze the ads, they weren’t able to optimize. As a result, almost none of the leads were high-quality and the campaign failed to benefit their pipeline. • Corporate Visions sought audience optimization