CLIENT CASE STUDY UNLOCKING THE FULL POTENTIAL OF MENU COMMUNICATIONS Combining Hard Metrics, Strategic Menu Modeling and Creative Magic To Optimize Menu Communications for Krispy Krunchy Chicken ® KING-CASEY INSIGHTS Lessons from Best-Practice Strategies Client: Krispy Krunchy Chicken ® TMCONTENT Krispy Krunchy Chicken Page: 2 These client case studies are intended to provide valuable insights regarding best-practices and innovative solutions that have been successfully implemented by restaurant and foodservice brands. KING-CASEY INSIGHTS 3 OVERVIEW & OBJECTIVES 4-5 THE PROCESS 6-7 THE RESULTS 8 ABOUT KING-CASEY Krispy Krunchy Chicken Page : 3 OVERVIEW & OBJECTIVES Krispy Krunchy Chicken ® (KKC) is a unique success story. The biggest chicken chain you may never have he

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