OOH Drives Purchase Intent for Hair Product Campaign Objective Amplify brand sentiment and purchase intent among W18-54 at key retail locations. Solution A poster campaign in proximity to key retail locations was activated throughout the market to obtain maximum brand awareness for the audience, and to drive purchase. Campaign Details Timeframe: 1/30/2017 - 4/23/2017, 12 Week Campaign Market: San Antonio and Atlanta Format: Poster Weekly GRPs: Atlanta 60 Weekly GRPs, San Antonio 60 Weekly GRPs Insights +29% lift in likelihood to seek more info about brand +23% lift in agreement with statement “Brand has products relevant to my lifestyle” How likely are you to consider buying Client X hair care products? % selecting “Much More Likely” or “Somewhat More Likely” among wo

Join for free to read