ON24 Cracks CRM & Marketing Automation SaaS Integration Sees 96% reduction in development effort, 84% cost savings CHALLENGE ON24 customers wanted quick access to event-related data-registration details, interactions, and other information so that their sales teams could quickly and effectively engage with prospects. Previous attempts at solving the problem— providing manual data exports and offering raw feeds via an application programming interface (API)—were not enough. Customers found exports were too slow or difficult to manage, and they did not want to adapt their systems to integrate the feed. They wanted a simple, foolproof, automated solution that linked ON24 services with their CRM and marketing automation (MA) systems. For ON24, meeting this demand was not a nice-to-h

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