MultiView Sees Real-time Inventory from Its CRM
MultiView Sees Real-time Inventory from Its CRM
3 PagesMultiView Sees Real-time Inventory from Its CRM Streamlined migration, reduced time and effort, successful legacy de-commissioning CHALLENGE The MultiView sales team was spending a lot of time researching prospects and customers using its CRM system, but also needed information from other systems, such as marketing and lead generation. To free up time for these employees, the company wanted external information to flow into the CRM system automatically. Home-grown legacy infrastructure enabled only limited interchange between applications. “We also needed to connect Dynamics 365 with Microsoft Dynamics AX, our ERP system,” explains Chief Architect Glen Jones. “That’s where we store our online advertising inventory, and Sales needs to know exactly what’s available in real time so t
