THE DEFINITIVE GUIDE TO Marketing AutomationTable of contents 3 4 12 21 31 45 51 59 67 69 Introduction: Putting your marketing on automatic Understanding the marketing automation basics Comparing marketing automation to other solutions Getting to know marketing automation features Making a winning business case for marketing automation Ensuring your success with marketing automation Investing in the right marketing automation platform Envisioning the future of marketing automation Discovering Adobe Marketo Engage Conclusion: Propelling your marketing 2Introduction: Putting your marketing on automatic Discovering the magic of marketing automation Meet your business’s new best friend Welcome to the Definitive Guide to Marketing Automation. In this guide, we’ll show yo

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