On-time Mail Delivery Gets Shoppers Into Stores For Crafting
On-time Mail Delivery Gets Shoppers Into Stores For Crafting
3 PagesA HARTE HANKS CASE STUDY On-time Mail Delivery Gets Shoppers Into Stores For Crafting RetailerThe background From a single shop in Cleveland in 1943, Jo-Ann Stores, Inc. has grown into an 800-store speciality powerhouse of craft, decoration and sewing products. This “Create-It-Yourself Superstore” relies heavily on repeat sales to their most loyal customers, promoted through monthly direct mailings of 8 million color circulars with time
