A HARTE HANKS CASE STUDY 400-Store Retail Chain Cuts Costs and Drives Sales with Mail Optimization plus Data SolutionThe background Off-kilter mail delivery was plaguing a U.S.-based retailer with 400 North American stores and $500 million in annual sales. As much as 40% of its marketing mail and catalogs were early or late to consumer homes. Timely promotions are critical in retail. Advertise an event too early and a consumer may forg

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