OMEDA Omeda achieves massive productivity gains with content services in the hybrid cloud IDT automates complex processes for new efficiencies In the media industry, the task of managing subscriber data has always been daunting. Now, with more audience data flowing from the internet, email and web-based media — plus publishers’ demand for more sophisticated audience tracking and segmenting — circulation management companies face a real challenge. Privately-held Omeda of Northbrook, Ill., is the nation’s largest B2B subscription fulfillment service provider. They sought an internal, digital process transformation to meet those demands — and succeeded in a big way. Today, the 35-year-old company offers the 700-plus brands it serves a real-time audience relationship management platform

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