Case Study: The Challenge: An RBI Registered NBFC generated more leads and reduced its overall loan processing time from 2 days to 3 minutes with Gupshup’s Fintech bot solutions! All the processes at the NBFC were handled manually. These included processes like lead generation, filtering of leads, etc. All conversations were leading to a staff member spending a minimum of 5 minutes on each conversation. These inturn affected the overall turnaround time of the tasks and delayed responses and inefficient customer engagement. The loan processing time was also higher and time consuming. Conversational Messaging Solution on WhatsApp: Gupshup offered the NBFC with a Single API, interactive two-way messaging, custom menu for soft loans services, opt-in & opt-out management, smart dash

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