System z software IBM Software T ravel & T ransportation This European railway operator manages a very large railway system, which includes several high-speed routes. Gaining an edge on low-cost carriers The growth of low-cost, no-frills airlines has created a significant challenge for rail providers. With budget-conscious travelers being lured by slick promotions and cheap deals from these cut-price carriers, how could this European rail operator stand out and convince customers to opt for rail travel? The operator recognized that the key to regaining ground from its rivals lay in offering customers more attractive prices and promotions, as well as an easier way to book and plan journeys. By developing service offerings that truly stand out and giving travelers greater flexibil

Join for free to read