Offer Incentives on Lead Forms to Increase Conversion Rates - Marketing 360® Online consumers love discounts. Nothing triggers action like the feeling you’re saving money. Of course most businesses know this, which is why they have special offers, coupons, and sales. However, this discount is usually associated with the product or service. For example, an electrician might offer 10% off on wiring a hot tub. This can work, but – when you think about – you realize that this requires more of a purchase commitment. The lead must decide they want this service for the discount to be a motivating factor. There are a couple of problems with this. The first is that online consumers hate to make commitments. The decision is final. They’re putting their hard-earned bucks into this. People onli

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