Case Study: Video Content Raises Conversion Rates -Marketing 360® This case study demonstrates the impact that adding videos to a website can have on conversion rates and organic search rankings. Video is hot. Read up on the latest marketing trends from Google, and you’ll find they can’t stop talking about the impact of video on digital marketing. The usefulness of video to convey information is obvious. A well-scripted video conveys vital information fast. It’s also personable in way text never is because people are actually present in video content. We know that adding video tends to have a positive impact on SEO because it varies the content on a website and engages visitors, improving engagement metrics that help pages rank. Video can also be used on YouTube and social media, crea

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