Case Study: Top Rated Local® Badge Raises Conversion Rates - Marketing 360® A concrete service contractor using Marketing 360® found that adding the Top Rated Local® badge on their website had an immediate impact on conversion rates. Trust. In today’s marketing environment, you can’t convert (at least not well) without it. Trust is earned. You don’t create a tagline or pitch that fully engenders trust. You don’t talk about yourself and get prospects to trust you. You earn trust through your work. When people experience the quality of your services and learn – first hand – that you keep your promises, they know they can trust you. The way to represent this trust with online content is the customer review. When leads see your customers rate you highly, they believe you’ll treat them ri

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